In reply to peterkwells.
Hi Peter,
As outlined in the post, we have already presented to a number of stakeholder groups who have bought into the concept and have connected it to the Single Data Environment ‘brand’, which describes what we are trying to do well. There will inevitably be similar names and acronyms across the industry, but as long as we are clear about what we are referring to and provide the full context, we expect this will be well understood and avoid any confusion.
Thanks,
Tina